What We Do

Sandler Training is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process..

Our training is designed to create lasting “performance improvement” rather than the motivational “quick fix” typical of many seminar-based training programs. To help you accomplish your goals, Sandler provides “reinforcement training,” a system that combines quality materials along with access to ongoing training workshops and individual coaching sessions. Through our local training centers, we provide continuing face-to-face support and reinforcement of the world’s most successful selling system.

At Sandler, we understand that business success is directly related to the effectiveness of upper- and mid-level managers within an organization. Sandler’s management solutions help managers at all levels become more effective communicators, better mentors and coaches, and competent managers of change.

Entrepreneur Magazine has ranked Sandler as the No. 1 training company seven times since 1994, including 2005-2007.

Quote I have been attending Randy Hnatko's (Trainwest Management and Consulting Inc.) Presidents Club ongoing Sandler sales training since May 2005. Randy's ability to share the Sandler methods has been crucial in the start up of our new business. His focus on consistent behaviors is resulting in unprecedented growth and confidence for both our company and myself. He is always there along the way to help reflect on behavior so that being accountable for your actions becomes second nature. No longer do I spend time on "being busy" with things that do not generate income. Randy has indicated many times that my value as a sales professional is determined more by the amount of information I gather than by the amount of information I dispense. All I can say is the Sandler Selling System works! I strongly encourage any one who is starting a new business or is looking for improvements with their sales, or sales team to give Randy a call. Thank you Randy! Quote

Tina Maat-Kristensen, Manager GarageTek Canada